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Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

February 03, 2016

But director of research at research firm Parks Associates, is more sanguine.

“Advertising is all about attracting attention,” he pointed out, and live 360-view content is certainly attention-grabbing.

He noted that live 360-degree promotions of some kinds of products or services –- think vacations, auto test drives, destinations or events — could “provide a level of immersion that is pretty compelling.”

From the article "Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?" by Barry Levine.

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About Parks Associates

Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

Previously In The News

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

The Best Wearable Fitness Tech We Saw At CES 2017

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Research: over 50% of U.S. broadband households stream content on TV screens

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