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Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

February 03, 2016

online video

streaming

advertising

Marketing Land

But director of research at research firm Parks Associates, is more sanguine.

“Advertising is all about attracting attention,” he pointed out, and live 360-view content is certainly attention-grabbing.

He noted that live 360-degree promotions of some kinds of products or services –- think vacations, auto test drives, destinations or events — could “provide a level of immersion that is pretty compelling.”

From the article "Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?" by Barry Levine.

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About Parks Associates

Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

Previously In The News

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Smart Home Evolution: Elephant in the Room

Report: Viewers Say Churn is Based on Lack of New, Original Content

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