In The News

Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

February 03, 2016

But director of research at research firm Parks Associates, is more sanguine.

“Advertising is all about attracting attention,” he pointed out, and live 360-view content is certainly attention-grabbing.

He noted that live 360-degree promotions of some kinds of products or services –- think vacations, auto test drives, destinations or events — could “provide a level of immersion that is pretty compelling.”

From the article "Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?" by Barry Levine.

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About Parks Associates

Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

Previously In The News

You Can Save Over $350 a Year on Streaming Services If You Don’t Mind Commercials

Americans Are Spending Less on Streaming in 2023 As Cord Cutters Cut Back

Smart Home Owners Grow Increasingly Concerned About Cybersecurity

More Than Half of U.S. Households Dealt With a Data Privacy Problem, Study Says

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