Providing market intelligence for more than 35 years

In The News

LG senses an opportunity in the connected home market

At the start of the year, 37% of US broadband homes were getting ready to take a bet on their first connected home device, according to Parks Associates. However, as 2015 has progressed, consumers appear to be cooling on further connectivity.

One issue is interoperability. People are worried that a device from one company won't work with another appliance or service provided by a competitor. And the other is cost. For example, a smart fridge can cost between US$3,500 (RM14,675) and US$5,000 (RM20,960).

The SmartThinQ Sensor tackles the first issue by being compatible with AllJoyn. An open Internet of Things platform created by the Allseen Alliance, AllJoyn ensures that differing devices speak the same language. The organisation has already signed up 180 different companies including LG, Microsoft, Electrolux, Qualcomm, Sony and Philips, and its open nature means that individual programmers with a great idea could develop apps using the platform that will link different devices – say for example thermostats, lighting systems and the oven together – to create potentially valuable services or features.

From the article "LG senses an opportunity in the connected home market" by thestar.com.

Previously In The News

Smart home devices are 'valuable' to 75% of those who use them

As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...

TV's next big experiment: 'choose your own adventure'

Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes. "This type of con...

Video advertising’s bright future and what you should be doing now

But that line is becoming more blurred. We are seeing a trend for digital channels becoming more like broadcast TV. People are consuming more long-form content online which has opened up new opportuni...