Providing market intelligence for more than 35 years

In The News

LG senses an opportunity in the connected home market

At the start of the year, 37% of US broadband homes were getting ready to take a bet on their first connected home device, according to Parks Associates. However, as 2015 has progressed, consumers appear to be cooling on further connectivity.

One issue is interoperability. People are worried that a device from one company won't work with another appliance or service provided by a competitor. And the other is cost. For example, a smart fridge can cost between US$3,500 (RM14,675) and US$5,000 (RM20,960).

The SmartThinQ Sensor tackles the first issue by being compatible with AllJoyn. An open Internet of Things platform created by the Allseen Alliance, AllJoyn ensures that differing devices speak the same language. The organisation has already signed up 180 different companies including LG, Microsoft, Electrolux, Qualcomm, Sony and Philips, and its open nature means that individual programmers with a great idea could develop apps using the platform that will link different devices – say for example thermostats, lighting systems and the oven together – to create potentially valuable services or features.

From the article "LG senses an opportunity in the connected home market" by thestar.com.

Previously In The News

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...

Antennas Get A Good Reception Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

2021 Predictions: ‘Zoom Rooms,’ Full Metal Jackets will shape the year

Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...

A Third Of Consumers Get News From Social Media

The report also revealed that 29% of consumers would rather watch a live stream of an event than attend the event itself, and that a third of 18-24 year-olds share deeper connections with online video...