Providing market intelligence for more than 35 years

In The News

LG's $8,500 fridge: Why appliance makers are moving upscale

OLED TVs, which start at about $2,300, have helped LG increase its market share in the $1,000-up range to 15 per cent in a mature TV market, Gagnon said. Samsung has 51 per cent of that high-end TV market, while Sony has 21 per cent.

Samsung, for instance, has an 80-inch curved 4K SUHD TV, also priced at about $20,000.

"Because TV prices overall are falling, TV makers are seeing lower profit margins on all TV sales," said Parks Associates.

"The highest-end premium market is the one place where the margins are still high."

From the article "LG's $8,500 fridge: Why appliance makers are moving upscale" by Mike Snider.

Previously In The News

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

One in three smart home owners control them through a network, like Alexa

More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...