Providing market intelligence for more than 35 years

In The News

Leveraging Smart Home Devices In Energy Programs (It Comes With A Price)

Nearly 30 percent of U.S. broadband households value control of their smart home energy devices over cost savings, but approximately one-half of product owners or those who intend to purchase would permit utility control of their smart appliances -- for a price, according to new research from Parks Associates.

From the article "Leveraging Smart Home Devices In Energy Programs (It Comes With A Price)" by Barbara Vergetis Lundin.

Previously In The News

Nearly Half Of Homebuyers Want Smart Homes

This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...