Providing market intelligence for more than 35 years

In The News

Less Than a Third of U.S. Broadband Households Familiar With Where to Buy Smart Home Products, Study Says

"In addressing the low consumer awareness for smart home solutions, all players have ample opportunities to make inroads in this early market," Eddie Accomando, research analyst at Parks Associates says. "Roughly 40 percent of the U.S. broadband households familiar with smart home products or services learned about them from TV or the Internet. In 2016 we are seeing smart home companies develop more robust TV and Internet consumer marketing strategies to reach the consumers who don't know where to buy smart home products."

A study from Parks, “Go-to-Market Strategy for IoT: Consumer Insights,” predicts smart home products and services will increase exponentially in relevance and adoption over the next 10 years. In 2016, 24 percent of U.S. broadband households reportedly plan to buy a smart lighting solution, such as smart light bulbs or smart in-wall outlets/switches, and 11 percent plan to buy a smart thermostat. Parks says that currently, 9 percent of U.S. broadband households own a smart thermostat, and 9 percent own smart lighting.

From the article "Less Than a Third of U.S. Broadband Households Familiar With Where to Buy Smart Home Products, Study Says" by Laura Hamilton.

Previously In The News

Roku's early success magnifies Blue Apron, Snap failures

Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...

Why TV Antennas Are Making A Comeback

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Hulu CEO Plots A Way To Stand Out From The Crowd

Hulu isn't the only company to recognize that trend. A host of live-TV streaming services are cropping up online, and the marketplace is growing crowded. Dish Network Corp.'s Sling TV and Sony Corp.'s...

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...