Providing Market Intelligence for 40 Years

In The News

Lenovo Explores Building Flexible, Bendable Smartphones

Bendability would be a new trait in smartphones — improvements in recent years have focused on larger screens, better cameras and speakers. Such devices could bring a spark to the nearly $432 billion worldwide smartphone market, which has seen growth slow as more people buy them and have fewer reasons to upgrade, according to research firm IDC.

“Each of the manufacturers really have to push to find hardware or software features that actually provide a new experience that really isn’t commoditized,” said Jennifer Kent with Dallas consulting firm Parks Associates.

From the article "Lenovo Explores Building Flexible, Bendable Smartphones" by Wendy Lee.
 

Previously In The News

U.S. Streaming Rides Into 2026 on Wave of Uncertainty, Says Parks Associates

The state of streaming is strong — but consumer sentiment is iffy, and new models are being deployed to fight off churn. Such is the video business described by research company Parks Associate...

Connectivity Becomes a Must-Have for Today’s Renters

Over a third of renters, 41%, expect their internet service to be activated at move-in, according to a new white paper from Parks Associates. “Achieving Turnkey Connectivity: Elevating the Tota...

4 ways to rethink home for a new generation

Today, the average U.S. household with internet has about 17 connected devices. Nearly half of households (45%) own at least one smart home device, according to Parks Associates. From the article,...

Samsung Raises Foldable Ante With Galaxy Z TriFold

A tri-fold smartphone is an overall better two-in-one device than a bi-fold, explained Kristen Hanich, director of research at Parks Associates, a market research and consulting company specializing i...