Providing Market Intelligence for 40 Years

In The News

Last Week’s Dyn Denial Of Service Attack Demonstrates The Need To Protect IoT Devices

Looking at IoT security from a consumer point of view, the research firm Parks Associates has found that almost half of U.S. broadband households rank privacy as their greatest concern when connecting devices to the Internet. The company has highlighted wider issues associated with the growth in data analytics including the use of viewing and consumption history.

According to Brad Russell, Research Analyst at Parks Associates: “Near the end of 2015, 40% of U.S. broadband households reported having a recent privacy or security problem with a connected device, primarily a virus, spyware, or a company tracking them.

From the article "Last Week’s Dyn Denial Of Service Attack Demonstrates The Need To Protect IoT Devices" by John Moulding.

Previously In The News

Plex launches live TV streaming service on Roku

The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...

They Started With $10,000. Now They're Taking on ESPN

It's no wonder that OTT is on everyone's mind. In 2016, Major League Baseball's streaming service, MLB.TV, was the fourth-most popular streaming service in the U.S., after Net­flix, Hulu, and Amazon P...

Smart Home Service

Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...

Antenna Users: Rescan to Keep Getting Free TV

If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...