Providing Market Intelligence for 40 Years

In The News

Last Week’s Dyn Denial Of Service Attack Demonstrates The Need To Protect IoT Devices

Looking at IoT security from a consumer point of view, the research firm Parks Associates has found that almost half of U.S. broadband households rank privacy as their greatest concern when connecting devices to the Internet. The company has highlighted wider issues associated with the growth in data analytics including the use of viewing and consumption history.

According to Brad Russell, Research Analyst at Parks Associates: “Near the end of 2015, 40% of U.S. broadband households reported having a recent privacy or security problem with a connected device, primarily a virus, spyware, or a company tracking them.

From the article "Last Week’s Dyn Denial Of Service Attack Demonstrates The Need To Protect IoT Devices" by John Moulding.

Previously In The News

Password Sharing, Piracy Will Cost Streaming Companies $12.5B By 2024 – Report

New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom...

Smart Home Gadgets Need To Live Together

“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...

Most U.S. Wearable Owners Use Their Gadgets Daily: Study

The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...

AT&T-Time Warner Mega-Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a “slow erosion of the core business,” analyst at Parks Associates said. “After years of attempts to be more than just a ‘dumb pipe,’ pay-TV operators have come to reali...