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Large Majority of Broadband Households Use WiFi as Primary Connection, Study Says

More than 60% of broadband households in the United States with a networking router received that device from their broadband service provider, according to a new Parks Associates whitepaper.

Sponsored by Calix, a manufacturer of telecommunications access equipment for service providers, the whitepaper addresses operator strategies to enhance customer premise equipment (CPE) and expand their footprint in the connected home.

From the article "Large Majority of Broadband Households Use WiFi as Primary Connection, Study Says."

Previously In The News

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...

Save Time and Money with DIY Home Security

There's a burgeoning market for DIY home security products, thanks to advances in smart tech and more robust, easy-to-install offerings from home security manufacturers. According to market research f...

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