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In The News

Large Majority of Broadband Households Use WiFi as Primary Connection, Study Says

More than 60% of broadband households in the United States with a networking router received that device from their broadband service provider, according to a new Parks Associates whitepaper.

Sponsored by Calix, a manufacturer of telecommunications access equipment for service providers, the whitepaper addresses operator strategies to enhance customer premise equipment (CPE) and expand their footprint in the connected home.

From the article "Large Majority of Broadband Households Use WiFi as Primary Connection, Study Says."

Previously In The News

Most Consumer Electronics Buyers Consider Only One Brand

The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...

16% of US Households Plan to Buy Standalone Smart Security Products

According to a recent Parks Associates report 360 Deep Dive: Pricing Strategies for Residential Security,16 percent of U.S. broadband households plan to buy a security-related smart home product, such...

DIY Security, Home Automation: What’s a Pro to Do?

One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...

Philips SmartSleep Snoring Relief Band for Better Sleep

According to Philips and a Park Associates survey [1], about 40 percent of people in the US alone report difficulty in maintaining a sufficient amount of sleep consistently and according to the Britis...

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