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In The News

Lacking Data and Tools: The 8 Barriers to OTT Insights

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

Previously In The News

Connected Devices Tech Support Service Launched By Verizon

Research firm Parks Associates estimates that nearly 24 percent of U.S. broadband households will have an IP camera by 2020, while more than 50 percent will have a smart home controller and 26 percent...

What’s The Smart Home Device Outlook For Broadband Households Through 2016?

Home security and safety are often some of the first usage cases brought up around discussions of smart home devices in broadband homes. And a new report from Parks Associates is indicating that insur...

IBM Cloud Video: Technical Problems Still Account For 17% Of SVOD Churn

Research company Parks Associates published a study last year suggesting that SVOD services stood to lose upwards of $500 million in revenue in 2015 from this practice. From the article "IBM Cloud...

What’s The Interest Level Among Broadband Households In Health-Related Management Tools?

“Nearly 50 percent of U.S. broadband consumers would like tools and support to help them lose weight or get into better shape, and over one-third are interested in products and services that can impro...

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