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Lacking Data and Tools: The 8 Barriers to OTT Insights

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

Previously In The News

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In a new report from Parks Associates, the researcher reports a significant drop in spending and a declining number of services viewers subscribe to.  "Consumers are spending less, but rather than...

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