In The News

Lacking Data and Tools: The 8 Barriers to OTT Insights

February 26, 2024

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

Previously In The News

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The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...

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More than 60% of installing dealers now report that DIY systems are biting into demand for their services, according to the fifth annual Residential Security Market Report (2018) from the research fir...

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Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

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Lacking Data and Tools: The 8 Barriers to OTT Insights

Previously In The News

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

What Happens When Amazon Acquires a ‘Real’ Security Company Like Vivint, Guardian or Brink’s?

2018 Market Report: Security and the Smart Home Installation Channel

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

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