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Lacking Data and Tools: The 8 Barriers to OTT Insights

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

Previously In The News

CONNECTIONS™ Conference

OCF is an Official Supporter of the 20th-annual CONNECTIONS™: The Premier Connected Home Conference, hosted by international research firm Parks Associates, May 24-26, San Francisco. The average U....

There Are Over 200 Streaming Services in The United States

Apparently, there is a streaming service for almost everything according to a new study from Parks Associates. Want to watch Japanese Anime well there is a streaming service for that. Want a service t...

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

BMW’s Vision For A World Of Connected Cars

“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance...