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Lacking Data and Tools: The 8 Barriers to OTT Insights

February 26, 2024

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

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Lacking Data and Tools: The 8 Barriers to OTT Insights

Previously In The News

Connections

Extra Miles For Fitness Trackers

Artificial Intelligence + Algorithms = Assumptions!

New Gadgets For Smart Homes

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