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In The News

Lacking Data and Tools: The 8 Barriers to OTT Insights

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

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Parks Associates says that as smartphones and tablets become the norm at most organizations, organizations are beginning to deploy wireless display technology in the workplace. “It used to be that...

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