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Kraus: Streaming media market competes for consumers' attention, dollars

November 17, 2015

Since the launch of Apple TV in 2007, the streaming media player industry has continued to grow, impacting the traditional pay-TV and video landscape along the way. Industry players now find themselves in a highly competitive environment, requiring continuous innovation and compelling value propositions to increase both their user base and market share.

From the article "Kraus: Streaming media market competes for consumers' attention, dollars" by Barbara Kraus.

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About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

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Kraus: Streaming media market competes for consumers' attention, dollars

Previously In The News

More than 200 OTT services active in the U.S. market, research group says

Apple’s TV service faces its biggest test yet as free trials run out

Will the box office ever come back?

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

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