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Kraus: Streaming media market competes for consumers' attention, dollars

November 17, 2015

Since the launch of Apple TV in 2007, the streaming media player industry has continued to grow, impacting the traditional pay-TV and video landscape along the way. Industry players now find themselves in a highly competitive environment, requiring continuous innovation and compelling value propositions to increase both their user base and market share.

From the article "Kraus: Streaming media market competes for consumers' attention, dollars" by Barbara Kraus.

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Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...

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Kraus: Streaming media market competes for consumers' attention, dollars

Previously In The News

Netflix powers up theChive to promote Marvel's 'Iron Fist'

Most Broadband Users Still Pay For Television

Comcast, Walmart in talks to develop and distribute smart TVs

Research: over 50% of U.S. broadband households stream content on TV screens

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