Providing market intelligence for more than 35 years

In The News

King of streams: Roku beats Amazon, Google, and Apple combined

More consumers are using a Roku as their household streaming box than any other non-gaming device. In fact, the underdog streaming brand is used more commonly than Apple, Google, and Amazon combined, according to a new survey by Parks Associates.
While Roku has never had the resources of its competitors, it actually makes sense that the company would land on top. Roku has long had the advantage when it comes to over all app support, making it easy for developers to add functionality to its software with thousands of available “channels.” What’s more, the latest latest flagship from the brand, the Roku 4, features 4k Ultra HD streaming, a best in class operating system, and an excellent mobile 

From the article "King of streams: Roku beats Amazon, Google, and Apple combined" by Parker Hall.

Previously In The News

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

Operators Should Embrace SVOD to Attract Next Generation

Parks Associates senior director of research Brett Sappington noted that most users of SVOD services like Netflix, Amazon and Hulu are younger (aged 25-34) and have been in their homes less than 12 mo...

Mobile Video Viewing Spiked 55% from 2015-2017, Research Group Says

The shift has come, Parks said, as consumers watch less live video on traditional TVs—60% of all video watching took place on TVs in 2012 vs. just 44% at the end of 2017. Parks’ report is somewhat...

Hulu Adds (Mostly) Ad-Free Subscription Service

Hulu CEO Mike Hopkins chalked up the exceptions to rights held by studios on select series. “They have other commitments that they couldn’t free them up for a complete commercial-free offering,” he sa...