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King of streams: Roku beats Amazon, Google, and Apple combined

More consumers are using a Roku as their household streaming box than any other non-gaming device. In fact, the underdog streaming brand is used more commonly than Apple, Google, and Amazon combined, according to a new survey by Parks Associates.
While Roku has never had the resources of its competitors, it actually makes sense that the company would land on top. Roku has long had the advantage when it comes to over all app support, making it easy for developers to add functionality to its software with thousands of available “channels.” What’s more, the latest latest flagship from the brand, the Roku 4, features 4k Ultra HD streaming, a best in class operating system, and an excellent mobile 

From the article "King of streams: Roku beats Amazon, Google, and Apple combined" by Parker Hall.

Previously In The News

Survey: Internet Streaming Now Firmly Established in U.S.

More than two-thirds of U.S. internet-connected (a.k.a. “broadband”) households now subscribe to a streaming service such as Netflix and about four out of ten (38 percent) subscribe to more than one s...

37% Of Hulu Subs Signed Up Through App

A new Parks Associates whitepaper, sponsored by Ooyala, reveals the importance of connected device apps for the monetization of video services as they are now the second most used method for consumers...

Comcast’s Decision To Add Netflix To Its X1 Cable Boxes Proves Who Cable’s Real Enemy Is (And It Isn’t Netflix)

Research firm Parks Associates estimates that 64 percent of U.S. broadband households subscribe to streaming video service but that only 36 percent of U.S. broadband households are using streaming pla...

US FCC Not To Investigate Netflix Throttling Of Some Mobile Consumers

That dichotomy could also spill into an ongoing debate in Washington over how strictly to regulate the broadband companies over customer privacy. "This is outside the Open Internet", Wheeler said. Wel...

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