Providing Market Intelligence for 40 Years

In The News

Kickstarter Darling Challenges Blue Apron--With a Hardware Twist

To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of purchasing the oven and the meal plan.

Tovala is working on that: It is relying on word-of-mouth from its initial Kickstarter backers, who received their ovens in April after a shipping delay due to Tovala's desire to make sure both the hardware and the meals were ready, and a food truck in Chicago that will allow people to sample the meals and the oven. It's hoping foodies will give it a try.

From the article "Kickstarter Darling Challenges Blue Apron--With a Hardware Twist" by Kaitlyn Wang.

Previously In The News

Amazon's DVR Scheme May Be Taking Shape

"Over the past 18 months and longer we've seen a renaissance in live content, and a lot of that content is moving online with consumer habits," said Brett Sappington, senior director of research at Pa...

Sonos Welcomes Devs With Open APIs

The Sonos Sound Platform allows the company not only to better serve its installed base, but also broaden its product portfolio, making its brand more attractive to high-end customers, said Brad Russe...

Voice Control for Connected Entertainment: Challenges and Opportunities

Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to...

AR in Harry Potter Game Is Next Best Thing to Real Magic

"Since Pokémon Go first launched in 2016, we've seen a number of other AR games launch as well," said Kristen Hanich, senior analyst at Parks Associates. However, none have risen to the same level...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive