Providing Market Intelligence for 40 Years

In The News

Keys to Entering the Smart Home Economy

In late 2014, research by Parks Associates found that 16 percent of US broadband households owned a smart home device and one-third have experienced at least one technical problem with their devices. Among these households, 56 percent were willing to pay up to €9.09 per month for a technical support service, and 43 percent were willing to pay up to €33.19 per month.

From the article "Keys to Entering the Smart Home Economy" by Jon Carter.

Previously In The News

The Smart Money: Demand for Security at an All-Time High

Security system use is particularly common in multi-dwelling properties. Parks Associates research shows that 41% of multi-dwelling unit (MDU) property managers have a security/access system for commo...

HDTV Antenna Review: Top Picks From CR's Latest Tests

Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...

Plex launches live TV streaming service on Roku

The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...