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Just One OTT Sub Becoming Two For Consumers, Research Says

Research from Parks Associates says 31% of broadband households in this country now have multiple OTT subscriptions and that means almost half of households with at least one pay OTT service actually have two or more.

But probably two.
Brett Sappington, senior director of research calls this “the service-stacking phenomenon” which Parks, logically, thinks will propel the OTT market. Well, of course. This report, part of a larger stack of scholarship Parks is presenting today at CES, points out that the most popular stack is the Netflix and Amazon Prime combo--12% of broadband users have that.

From the article "Just One OTT Sub Becoming Two For Consumers, Research Says" by P.J. Bednarski.

Previously In The News

Third Of US Broadband Households Have Multiple OTT Packs

Approximately 31 percent of U.S. broadband households have multiple OTT service subscriptions, which is nearly one-half of the 63 percent of U.S. broadband households subscribing to at least one OTT s...

Majority Of Smartwatch Owners Have Paid Music Streaming Sub

Owners of wearable devices such as smartwatches and fitness trackers are far more likely to subscribe to paid streaming audio or music services such as Apple Music, Spotify or Pandora One, according t...

It looks a lot like Amazon wants to hide Alexa inside your web router

“It’s no surprise that the tech giants like Google, Amazon and Samsung have moved into this product category,” says Brad Russell, research director at consulting company Parks Associates. “Home networ...

Roku Adds Google Assistant and 2 New Players to Its Lineup

But it's obvious that Roku is feeling the heat from Amazon's aggressive push in the TV streaming (and smart TV) market. According to research from Parks Associates, Roku had the lead in streaming medi...

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