Providing market intelligence for more than 35 years

In The News

Joining a crowded market, NBCUniversal launches $4-a-month online comedy service in January

NBCUniversal and its owner, cable and Internet giant Comcast, have been trying different ways to get young people's attention as live TV viewing declines. If Seeso had been born 15 years ago, it would have launched as a cable channel, said Evan Shapiro, Executive Vice-President of NBCUniversal Digital Enterprises. But online viewing today is "clearly part of the mainstream," and to reach comedy nerds, Comcast is launching Seeso as an online subscription service.

Comcast has also launched a YouTube-like video service, Watchable; is trying out an Internet-based basic cable TV alternative that doesn't require a cable box in some markets; and invested in new media outlets like BuzzFeed and Vox.

But Seeso will have to compete for attention in a crowded market.
"In the past year we keep seeing more and more services coming up, more niche services," said Glenn Hower, an analyst with market research firm Parks Associates.

From the article "Joining a crowded market, NBCUniversal launches $4-a-month online comedy service in January" by Tali Arbel.

Previously In The News

'Alexa, multiply': Voice assistants show huge growth

Usage of voice-activated assistants such as Amazon’s Alexa and Google Assistant remains relatively low. But it is growing at an impressive rate. In fourth quarter of last year, 12 percent of U.S. b...

Netflix Leads OTT Service In The US

Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...

Summer vacation’s coming, is your home prepared to be left alone?

The majority of U.S. households with broadband connections believe a device that would notify them about smoke and fire alarms is "highly appealing," according to research firm Parks Associates, which...

Amazon is driving more transaction-based revenue for TV networks and studios

Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive