Providing Market Intelligence for 40 Years

In The News

Jennifer Kent of Parks Associates on IoT and healthcare

Because the healthcare space has been slow to digitize records and processes, the IoT stands to disrupt healthcare to an even greater extent than will be experienced in other industries. Health systems are just now getting to a point where medical record digitization and electronic communication are resulting in organizational efficiencies.

The wave of new data that will result from the mass connection of medical and consumer health devices to the Internet, as part of the IoT, will give care providers real insight for the first time into patients’ behaviour outside of the office. Parks Associates estimates that the average consumer spends less than 1% of their time interacting with health care providers in care facilities. The rest of consumers’ lives are lived at home and on-the-go, engaging with their families, cooking and eating food, consuming entertainment, exercising, and managing their work lives – all of which impact their health status. The IoT can help care providers bridge the gap with their patients, and can potentially provide insight into the sources of motivation and types of care plans that are most effective for specific individuals.

From the article "Jennifer Kent of Parks Associates on IoT and healthcare" by Thomas Campbell.

Previously In The News

More People Listen To Music On Smartphones Than Make Calls, Study Finds

US-based market researcher, Parks Associates, in its study said that 68 percent of smartphone owners in the US listen to music via streaming outlets on a daily basis. The company also found, on a...

New Study Shows The Growing Decline of Cable TV

In what is a growing list of bad news for traditional pay-TV services, it turns out fewer Americans rely on just traditional pay-TV services. Over half of all pay-TV subscribers also subscribe to a st...

There Are Over 200 Streaming Services in The United States

Apparently, there is a streaming service for almost everything according to a new study from Parks Associates. Want to watch Japanese Anime well there is a streaming service for that. Want a service t...

Nearly Half of Americans Looking for a New Home Want Smart Technology

A recent survey from Coldwell Banker Real Estate LLC and Parks Associates found Americans are taking a different view about homes that are ready to move into, as an increasing percentage now requires...