Providing market intelligence for more than 35 years

In The News

Jennifer Kent of Parks Associates on IoT and healthcare

Because the healthcare space has been slow to digitize records and processes, the IoT stands to disrupt healthcare to an even greater extent than will be experienced in other industries. Health systems are just now getting to a point where medical record digitization and electronic communication are resulting in organizational efficiencies.

The wave of new data that will result from the mass connection of medical and consumer health devices to the Internet, as part of the IoT, will give care providers real insight for the first time into patients’ behaviour outside of the office. Parks Associates estimates that the average consumer spends less than 1% of their time interacting with health care providers in care facilities. The rest of consumers’ lives are lived at home and on-the-go, engaging with their families, cooking and eating food, consuming entertainment, exercising, and managing their work lives – all of which impact their health status. The IoT can help care providers bridge the gap with their patients, and can potentially provide insight into the sources of motivation and types of care plans that are most effective for specific individuals.

From the article "Jennifer Kent of Parks Associates on IoT and healthcare" by Thomas Campbell.

Previously In The News

A Coldplay kiss cam goes viral and a CEO quits as morality police weigh in

At the same time, the prevalence of doorbell cameras, video boards, and retail and government surveillance systems create more ways for people to be filmed. With the massive growth of video devices in...

Why It’s Better To Not Assume Customers Want AI

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less li...

Amenity fees and resident demand for technology

A white paper by Parks Associates, developed in partnership with Groove Technology Solutions, examines the dynamics driving the adoption of technology amenities in multifamily rentals. It explores...

How Hackers Crippled Iran’s Financial System

We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it w...