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Jennifer Kent, Director, Research Quality & Product Development, Parks Associates Confirmed For Connected Car California

As Director, Research Quality & Product Development, Jennifer manages Parks Associates’ process for producing high-quality, relevant, and meaningful research. She acts as an internal advocate for Parks Associates clients and leads the company’s efforts at conceptualizing and implementing digestible, relevant research presented in an optimal manner. Jennifer is always looking at the most effective ways to provide research to Parks Associates clients.

Since joining Parks Associates in 2009, Jennifer has worked on the mobile and health research team, specializing in the connected health, mobile payment, and connected car markets, as well as the consumer research team, analyzing consumer data related to the connected home and consumer electronics markets.

From the article "Jennifer Kent, Director, Research Quality & Product Development, Parks Associates Confirmed For Connected Car California" by www.automotiveworld.com

Previously In The News

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...

Spanish Viewers Prefer Online Video To Pay TV: Study

“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall. The Spanish pay-TV market in general has a very active, cost-conscious base of subscrib...

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Euro SVOD Lags The US

New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...

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