Providing market intelligence for more than 35 years

In The News

Jennifer Kent, Director, Research Quality & Product Development, Parks Associates Confirmed For Connected Car California

As Director, Research Quality & Product Development, Jennifer manages Parks Associates’ process for producing high-quality, relevant, and meaningful research. She acts as an internal advocate for Parks Associates clients and leads the company’s efforts at conceptualizing and implementing digestible, relevant research presented in an optimal manner. Jennifer is always looking at the most effective ways to provide research to Parks Associates clients.

Since joining Parks Associates in 2009, Jennifer has worked on the mobile and health research team, specializing in the connected health, mobile payment, and connected car markets, as well as the consumer research team, analyzing consumer data related to the connected home and consumer electronics markets.

From the article "Jennifer Kent, Director, Research Quality & Product Development, Parks Associates Confirmed For Connected Car California" by www.automotiveworld.com

Previously In The News

Smart Home Technology Sells Homes

In a world where selling a home is already hindered by the economy and a generation that is hesitant to buy, smart home technology is making things even harder. According to Coldwell Banker Real Es...

40% of U.S. Homes Now Have a Streaming Media Player

The latest research from Dallas-based Parks Associates reveals that almost 40 percent of internet-connected U.S. households now have a streaming media player. As a reminder of how fast the home enter...

Apple's Next? Brains Of An iPhone 6S In A 5S Body

Many consumers demanded bigger screens and the move paid off for Apple. The larger iPhone was Apple's best seller ever. But not all Apple consumers made the switch. According to research firm Pa...

TLC Presents New 4K TV With Roku OS

Last year, research firm Parks Associates said that Amazon, Apple, Google and Roku accounted 86 percent of streaming devices sold in 2014. Moreover, the firm estimates that 86 million streaming media...