The new Apple TV comes at a time when Apple's position in the streaming media device has been deteriorating. As mentioned, the Apple TV hardware was stagnating while rivals were assaulting the market with low-cost devices. Market researcher Parks Associates estimated that Apple fell to the No. 4 spot in 2013, as Amazon.com's (NASDAQ:AMZN) $39 Fire Stick took off.
From the article "It's Official: Apple TV Is No Longer a Hobby" by Evan Niu.
The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...
Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...
More than 60% of installing dealers now report that DIY systems are biting into demand for their services, according to the fifth annual Residential Security Market Report (2018) from the research fir...
According to a recent Parks Associates report 360 Deep Dive: Pricing Strategies for Residential Security,16 percent of U.S. broadband households plan to buy a security-related smart home product, such...
