Providing Market Intelligence for 40 Years

In The News

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Internet connections subscribed to four or more streaming services. This more than doubles last year’s number of 22 percent and dwarfs numbers from years prior. Granted, the COVID-19 pandemic had a lot to do with the rise in numbers, but why did those same people opt to subscribe rather than pirate? The answer could lie in the rise of ad-supported options.

From the article "Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?" by Jeff Kotuby. 

Previously In The News

Parks Associates To Host Annual Connections Conference May 24-26 In San Francisco

The executive event, addressing the converging IoT industries—including smart home, connected entertainment and mobile ecosystems—will feature panel discussions and keynotes by: — Matt Eyring, chie...

New Gadgets For Smart Homes

SMART home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...

Voice and the Consumer Markets: Accelerated Growth

Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...

Nearly Half Of Homebuyers Want Smart Homes

This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...