.png)
In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Internet connections subscribed to four or more streaming services. This more than doubles last year’s number of 22 percent and dwarfs numbers from years prior. Granted, the COVID-19 pandemic had a lot to do with the rise in numbers, but why did those same people opt to subscribe rather than pirate? The answer could lie in the rise of ad-supported options.
From the article "Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?" by Jeff Kotuby.
The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...
Over 80% of us subscribe to some form of pay TV service, whether cable- or-satellite based. We get hundreds of channels, most of which we do not watch. And while the service is generally good, the mon...
“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...
Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...
