This shift isn't over by a long shot. According to a January report from market researcher Parks Associates, 43% of people still paying for traditional TV plan to switch to streaming in the coming year. Expect Roku to be a primary beneficiary of this massive pay-TV exodus. Its hardware devices are popular, and it currently estimates that its software runs 38% of smart TVs sold in the U.S., making it the market-share leader.
From the article "Is It Too Late to Get In on This Millionaire-Maker Stock?" by Jon Quast.
It’s nearly impossible to find a household today that doesn’t have at least one connected smart home device installed. From video doorbells to robot vacuums, automated lighting, and voice assistants,...
In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...
In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...
According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...
