Providing market intelligence for more than 35 years

In The News

Is DirecTV Now Still a Good Deal for Consumers?

That means no “Storage Wars, no “The Walking Dead,” no “Property Brothers,” and no “The Daily Show.”

It's not unusual for services to reconfigure their plans after they launch, says Brett Sappington, senior director of research at Parks Associates. "Rival [streaming] service Sling TV has had several iterations of its service, including a recent price change to make Sling Blue and Sling Orange the same $25 per month price."

From the article "Is DirecTV Now Still a Good Deal for Consumers?" by James K. Willcox.

Previously In The News

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subs...

OTT Video News, Deals, Launches and Products

Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...

Sharing Your Netflix And HBO Go Passwords Is Now A Federal Crime

In a study published by research firm Parks Associates, it estimated that streaming services would lose $500 million in revenue from password-sharing in 2015, but Netflix still doesn’t seem so concern...

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...