Providing market intelligence for more than 35 years

In The News

Is Apple's TV upgrade too pricy for consumers?

Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-priced, basic models such as the Fire Stick, Roku and Amazon have been able to rapidly meet and surpass Apple's market share, said Barbara Kraus, director of research at Parks Associates.

While the lower-end sticks and more powerful cube models each take about half the market now, Kraus predicted that by 2019 sales of lower-cost stick streaming devices, like Google's Chromecast, would grow faster than the more-powerful cubes, like Apple TV and Roku 3. She predicts the low-cost alternative will be two-thirds of the OTT market in four years. 

From the article "Is Apple's TV upgrade too pricy for consumers?" by Anita Balakrishnan.

Previously In The News

DIY No-Contract Security Projected to Expand Pro Monitoring Services

Do-it-yourself security systems and no-contract, hybrid monitoring solutions enabled by DIY security will expand professional monitoring services, conservatively, to an additional 5% of U.S. household...

Hacker Turns Up Nest Thermostat, Plays Vulgar Music Through Family’s Camera

Smart home products provide us with numerous benefits to make our lives more convenient. However, that convenience can come with a price. It’s no secret that in spite of the benefits of smart home...

Smart Home Devices in the MDU Market: Connectivity, New Partnerships & Proptech Solutions

Additionally, Parks Associates research reveals that 34% of U.S. broadband households are MDU residents. MDU categories consist of apartments, condominiums, duplexes, quadruplexes, townhomes and dormi...

Expanding the Value of Smart Access Devices

Parks Associates’ new whitepaper “Smart Locks and Access Control Supply Chain: Scaling Innovation,” developed in partnership with PassiveBolt, highlights the rise in demand for secured smart spaces, t...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive