Providing market intelligence for more than 35 years

In The News

Irdeto Secures Its 16 Millionth STB

“The video services and delivery landscape has become incredibly complex, and concerns about piracy and password-sharing is growing,” said Glenn Hower, research analyst for Parks Associates. “Among digital video service consumers age 18-24, 20% admit to using someone else’s credentials to use a service, and this trend has made TV operators nervous as well. Flexible content security solutions that can adapt to nearly any delivery environment will be key to protecting content while allowing delivery through different networks, services and devices.”

From the article "Irdeto Secures Its 16 Millionth STB" by Michelle Clancy.

Previously In The News

Beyond The Statistics: What Smart Home Users Really Think

Parks reported that 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices, but how is that population of users engaging wi...

One-Quarter Of Millennial-Led Households Are OTT-Only: Parks

Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 pe...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...