Providing market intelligence for more than 35 years

In The News

IoT Research Says More Than 100 Million U.S. Households Don’t Have a Smart Home Device

Broadband operators have heard about the massive opportunities around providing smart home services to subscribers for many years, and while the market is growing, it remains in a nascent stage. Research from Parks Associates suggests that more than 100 million U.S. households did not have a smart home device at the end of 2016, and the firm’s analysts say that reaching those households requires continued investments to create unique and personalized consumer experiences.

The firm predicts the smart home environment is primed for an upswing in the next few years. It estimates that by 2020, more than 12 million U.S. households will have a smart water leak detector, more than 40 million will have a smart thermostat, nearly 50 million will have a smart light bulb, and nearly 14 million will have a smart home controller.

From the article "IoT Research Says More Than 100 Million U.S. Households Don’t Have a Smart Home Device" by Laura Hamilton.

Previously In The News

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...