Providing Market Intelligence for 40 Years

In The News

Internet connections to Smart TVs grow as streaming options increase

Smart TVs are becoming more of a norm now than ever before as a younger generation of Americans continues to rely more on streaming services than traditional television, according to research from Parks Associates.

More than 70 percent of broadband households across the United States now own at least one streaming entertainment product and 50 percent own a smart TV, the firm found.

Roughly 77 percent of smart TVs owned by broadband households are now connected to the internet, an uptick from only 62 percent in 2014, according to the firm which conducted a survey of roughly 10,000 respondents in 2019.

"Manufacturers have invested in improvements to the app and user experience on their smart TVs and are being rewarded with higher connection rates, which keeps the user within their ecosystem," Parks Associates Senior Analyst Kristen Hanich said.

In fact, the firm found that 72 percent of broadband households subscribe to at least one OTT streaming service.
The shift in preferences, however, provides challenges to TV makers, the analysis shows.

From the article "Internet connections to Smart TVs grow as streaming options increase" by Daniela Genovese.
 

Previously In The News

Things To Come This Year

Parks Associates released a white paper in December, “Top 10 Consumer IoT Trends in 2017,” which notes that U.S. broadband households have an average of more than eight connected computing, entertainm...

Parks And Associates Examines IoT Market Trends In 2017

Global energy market research and consulting firm Parks and Associates issued a whitepaper analysing the global market for the Internet of Things (IoT). The whitepaper Top 10 Consumer IoT Trends in...

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive