In The News

Interference In The Car

January 07, 2016

There are other encouraging numbers and trends. “For nearly every single feature tested, consumers prefer to access the feature through a built-in interface in the vehicle, without connection to a smartphone,” notes Jennifer Kent, director of research at Parks Associates. The only exceptions are browsing the Web, or accessing social networking apps.

From the article "Interference In The Car" by ERNEST WORTHMAN.

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About Parks Associates

Interference In The Car

Previously In The News

Are There Lessons in Go90’s Failure for Jeffrey Katzenberg’s Billion-Dollar Streaming Startup?

Coldwell Banker Introduces First-Ever Smart-Home Staging Kit

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

Artificial Intelligence + Algorithms = Assumptions!

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