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The market for fitness trackers seems saturated; Fitbit announced plans this week to lay off off 6 percent of its workforce. But Harry Wang, senior director of Research at Parks Associates, said newcomers like the RunIQ could still succeed.
From the article "Intel, New Balance Team Up For Smartwatch" by Benny Evangelista.
In an update today of its ranking of subscription OTT services in the U.S., Parks Associates said HBO Now and Starz have entered the top five, trailing only streaming giants Netflix, Amazon and Hulu....
New consumer research from Parks Associates finds a continued decline in the adoption rate for desktop computers. The report reveals that since 2009, nearly one third of U.S. broadband households have...
its earnings release, Roku cited data from Kantar Milward Brown anointing it the No. 1 TV streaming platform in the U.S. by hours streamed. According to a survey by Strategy Analytics, the Roku operat...
As carriers priorities shift from increasing the average revenue per user to managing churn, consumers’ priorities have been changing as well. For example, the two-year contract, long a staple of user...
