Providing Market Intelligence for 40 Years

In The News

Instant View: Federal Judge OKs AT&T Takeover of Time Warner

BRETT SAPPINGTON, DIGITAL ENTERTAINMENT RESEARCH DIRECTOR, PARKS ASSOCIATES, DALLAS:

"If you're AT&T, who do you want to include in your own skinny bundle? The channels you own. This means if you're a small content network, you have less negotiating power, because the bundler owns its own content."

Sappington added that without conditions, AT&T doesn't have to guarantee anything other than its promise that it will play nice with other distributors and content providers.

"That's a big win for AT&T."

From the article "Instant View: Federal Judge OKs AT&T Takeover of Time Warner."

Previously In The News

Tomorrow’s Communities Are Smart And Urban, Where Everything Acts As A Concept

And, looking at more current, household level trends, market research firm Parks Associates forecasts that mobile-only households will decline as fixed broadband networks expand. Mobile-only probably...

The Fastest Growing Video Advertising Platform Is Now CTV

As media conglomerates such as Disney DIS -3.3% and Comcast place a greater content priority on streaming it has promoted consumers canceling their cable subscription. A study from Parks Associates sa...

CES 2022 Recap: The Show Must Go On…And It Did

It’s also important to point out that CES is a showcase for actual product vendors and an event to learn about what’s happening in the consumer technology space. For example, it was immensely gratifyi...

Smart Home Tech Enters The Privacy Of The Bathroom, Redefining The Experience

Parks Associates, a research and analytics group focused on IoT and smart homes, shares that consumer demand for this type of product exists. The group’s research shows that one-third of consumers now...