Providing market intelligence for more than 35 years

In The News

Inside the Numbers: How Security Dealers Can Thrive in the Growing Smart Home Market

Parks Associates’ forecasts and history for 2014 and 2015 using dealer data, consumer data, security provider financial information and interviews with manufacturers peg 2014 system sales (all types including replacements and DIY) at 5.7 million and just above 6 million for 2015. This signifies a recovery and is upbeat news for most dealers. Later years of Parks’ forecast predict a somewhat changing environment. Let’s take a look at what the latest data tells us.

From the article "Inside the Numbers: How Security Dealers Can Thrive in the Growing Smart Home Market" by Tricia Parks.

Previously In The News

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...

Comcast Pursues Bigger Piece Of Smart Home Market

“First and foremost, we have over the past year and a half focused heavily on disrupting the home security market,” Dan Herscovici, senior vice president and general manager of Xfinity Home, said in a...

Apple Inc.’s (AAPL) Apple TV Is Back In The Game

A report just released by Parks Associates says that Apple TV sales in the U.S. increased by a whopping 50% in 2015 compared to 2014. That's the largest gain of any of the big players and brought AAPL...

Study: Spanish-Speaking Subs More Likely To Pay For TV

“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...