Providing Market Intelligence for 40 Years

In The News

Innovations In Content Discovery, Quality Key To Improving Users' Streaming Media Experience

As the lines between device makers, network operators, and content providers blur, the user experience has become more critical both as a point of competitive differentiation and a way to increase customer satisfaction. Fast and intuitive navigation and search, picture quality, and broadband performance are all major components of the user experience. New features such as convenience services and natural device communication methods continue to drive innovation forward.

From the article "Innovations In Content Discovery, Quality Key To Improving Users' Streaming Media Experience" by Barbara Kraus.

Previously In The News

Hulu is becoming a player in streaming

By launching its own marquee shows, Hulu hopes to keep subscribers on its service longer. That’s important because Hulu has high turnover rate. A report from Parks Associates found that 7 percent of U...

TV Producers Might Delay Shows For Streaming Services

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...

Online TV Binge-Watching, Timely Streaming On The Line

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks – Fox, ABC and NBC – threatened by changes in the way we watch TV. Hulu has set itself apart by...

Apple's Market Share Is Dwindling: Samsung's Smartphone Sales Increase In The US

“Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up,” said Harry Wang, the director of Health & Mobile Product Research at Parks Associates. An interesting f...