Providing Market Intelligence for 40 Years

In The News

Initial Research: Telecoms, Cablecos Responsible For Half Of New Subscribers

In terms of the overall impact on the industry, Kerber noted that Parks Associates’ initial research shows that “almost half of the new subscribers are getting their services from the cable and telecom operators. Again, this is based on a small sample size, but those are really dramatic numbers and a significant move for the industry.”

While Parks Associates said that interactive services are having a positive impact on RMR, the research firm is taking a close look at whether that trend will continue over the next several years.

From the article "Initial Research: Telecoms, Cablecos Responsible For Half Of New Subscribers" by Paul Ragusa.

Previously In The News

Deepak Chopra Launches A Wellness App To Create 'Social Transformation'

The self-improvement industry is a promising one, accounting for more than $10 billion in annual sales. Over 40 million smartphone users in the U.S. actively use at least one wellness or fitness track...

Smart Home Service

Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...

Plex launches live TV streaming service on Roku

The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...

Antenna Users: Rescan to Keep Getting Free TV

If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...