Providing market intelligence for more than 35 years

In The News

Influx of Mobile Payment Options Challenges CUs

Apple Pay adoption, for example, is low, according to research from the Dallas-based Parks Associates. Only 10% of iPhone owners have used Apple Pay, and, among those who have not used it, 63% said it is because their preferred merchants do not support it as a payment option.

“Only 19% of U.S. smartphone owners and 15% of smart watch owners have used a mobile payment app,” the firm said.

From the article "Influx of Mobile Payment Options Challenges CUs" by Roy Urrico.

Previously In The News

Siemens Convergence Creators: OTT services for the young generation

Parents strive to keep up with and stay on top of their offspring’s viewing habits which are again transforming as the young generation is rapidly developing into the most important target group for O...

CES: 50% of flat-panel shoppers seeking 4K capability

Parks Associates announced new European research today at CES 2016 showing that over 50% of households in the UK, France, Germany and Spain planning to buy a flat-panel TV in the next 12 months consid...

Netflix Has Lowest OTT US Subscriber Churn Rates

Several factors contribute to OTT video service churn by consumers, according to Brett Sappington, senior director of research at Parks Associates. “In some instances, consumers are experimenting with...

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

According to Parks Associates, in -home health monitoring is a service that allows patients to use network -connected measurement devices, such as glucose meters, weight scales, and peak flow meters,...