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Industry Voices—A new generation of data and its impact on traditional players

July 15, 2019

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothree or more OTT services. Traditional content and service brands have a hand in many of these offerings.

From the article "Industry Voices—A new generation of data and its impact on traditional players"

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About Parks Associates

Industry Voices—A new generation of data and its impact on traditional players

Previously In The News

91% of viewers like streaming aggregation, survey says

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

How Netflix is adapting as the streaming boom stalls

Could streaming giants start to clamp down on password sharing?

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