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Industry Voices—A new generation of data and its impact on traditional players

July 15, 2019

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothree or more OTT services. Traditional content and service brands have a hand in many of these offerings.

From the article "Industry Voices—A new generation of data and its impact on traditional players"

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Password sharing denies streaming services $9 billion in fees

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Need help with your TV and smart-home setup? At-home tech support may be the answer.

Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

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About Parks Associates

Industry Voices—A new generation of data and its impact on traditional players

Previously In The News

Could streaming giants start to clamp down on password sharing?

Password sharing denies streaming services $9 billion in fees

Need help with your TV and smart-home setup? At-home tech support may be the answer.

To Invade Homes, Tech Is Trying to Get in Your Kitchen

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