Less than 10% of Western European broadband households are familiar with smart products, according to Parks Associates.
New Parks Associates research shows low consumer familiarity with smart home technologies in key European markets, while one-third of broadband households have strong concerns about the security of smart home products.
From the article "In Europe, less than 10% familiar with smart products" by BroadbandTVNews.com.
Many connected products have security weaknesses that leave home Wi-Fi networks vulnerable to being hacked. In fact, 47% of households with broadband Wi-Fi express privacy or security concerns about a...
"Many are satisfied with their current provider overall, but these subscribers are aware of the other options available to them and could become actual cord-cutters if their current service does not c...
“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...
While the home is shaping up to be the battleground, cable operators and other service providers are jostling to position themselves as the aggregation and management point of this emerging class of s...
